Mumbai-based communications architect with 13+ years in communications and media. I engineer narratives that make the world pay attention.
0x01 · NEURAL CORE
With 13+ years spanning media and public relations, I have spent my career on both sides of the story — first as a journalist, then as the person brands trust to shape their narrative. I am the one the media calls when the story matters, and the one brands call when they need the media to care.
As Account Manager at Adfactors PR, India's largest PR firm, I orchestrate communication strategy for CXOs, founders, and institutional leaders across Vodafone Idea, the Aditya Birla Group, Equal, and beyond. Before this, I led consulting mandates at Pitchfork Partners, where my work earned Indian Television's PRCA Award in 2023.
Understanding media from the inside is my edge. I know what makes a journalist open a pitch, because I have worked those beats myself.
0x02 · PROTOCOL STACK
Relationships across financial press, business dailies, B2B and enterprise tech journals — forged on both sides of the desk over 13 years.
Elevating CXOs, founders, and chairpersons through thought leadership, top-tier media, and premier industry platforms.
Calm, fast, structured counsel when the story breaks before you are ready for it — including high-stakes litigation communication.
Protecting and building corporate image for conglomerates, regulated industries, and brands in competitive landscapes.
From first brainstorm to final clipping — messaging, strategy, scope, and execution of campaigns that deliver measurable outcomes.
Press releases, authored articles, briefing books, and speeches written for humans, not algorithms. A reporter's instinct for the cut.
0x03 · CHRONICLES
Orchestrating communication strategy for CXOs, founders, and institutional leaders. Mandates include Vodafone Idea, the Aditya Birla Group, Equal's founder-led brand narrative, and infrastructure communication for Igatpuri Highway Pvt. Ltd.
Built strategic campaigns and led a team of professionals. Clients included Eureka Forbes, Kirloskar, The Advertising Standards Council of India, Yubi, Vistas Media Capital, and Indospace — and capped the tenure by winning Indian Television's PRCA Award 2023 for outstanding PR campaign work.
End-to-end client servicing and media relations for Nuclear Power Corporation of India, Glenmark Pharmaceuticals, Zicom, and others. Press releases, media training, placements — all of it.
Spent the formative years of my career in Mumbai's newsrooms — leading reporter teams, interviewing leading names of the entertainment industry, shaping editorial content, and learning what makes a story worth printing. This newsroom foundation is the edge that sets my PR work apart.
0x04 · VERIFIED
0x05 · DATA ARCHIVE
Outtakes from the field. Some frames are work, some are wander. All of them are on the record.
0x06 · TRANSMISSIONS
Lessons from hundreds of pitches sent, ignored, and occasionally loved.
READ TRANSMISSION → Behind the HeadlineHow a big funding story travels from term sheet to front page.
READ TRANSMISSION → Off DutyRanked matches and media plans have more in common than you think.
READ TRANSMISSION →0x07 · BROADCAST CHANNEL
Conversations about media, communication, careers, and the stories behind the stories. Season one is in the works.
Season one in production.
More conversations from the front lines of Indian media.
0x08 · SIMULATION MODE
Every comms professional has a side the press never sees. Mine involves a controller, a headset, and an unhealthy relationship with one more match.
If I'm not answering emails, I'm probably mid-match. Competitive by instinct, strategic by training — same skills, different arena.
Never casual. The same person who obsesses over a media pitch obsesses over climbing the leaderboard. It's a character trait, not a habit.
No public gamer tags. Some things are strictly off the record. Find me in real life if you want a match.
0x09 · SYNC REQUEST